I build ecosystem presence, activate communities, and source strategic partnerships for Web3 protocols entering high-growth African markets.
Open to Growth Lead · Ecosystem BD · Regional Expansion roles
TomarketAi needed to scale from a small early community into a credible, large-scale ecosystem presence. Limited brand recognition, no established distribution infrastructure, aggressive growth target.
Built and executed a structured community acquisition strategy targeting high-intent Web3 users, with emphasis on African markets where organic engagement rates were disproportionately high. Implemented a content-driven distribution cadence anchored to product milestones. Coordinated cross-protocol referral loops and activation campaigns that converted passive followers into active participants.
The strategy prioritized ecosystem fit over vanity growth. Each activation touchpoint was tied to a product action — not just a follow. Distribution ran in parallel: organic content, partner amplification, and community referral simultaneously. African markets responded strongly to direct, incentive-aligned messaging.
Bitget Wallet required regionally relevant partnership integrations to strengthen its presence in emerging markets. The challenge: identify credible partners, build the initial relationship layer, and support partnership visibility through announcement.
Contributed to the partnership pipeline through ecosystem sourcing — identifying high-fit projects aligned with Bitget Wallet's strategic direction. Supported coordination through to official announcement visibility, with amplification tied to live posts from the Bitget Wallet and BGWalletAlpha accounts. Provided regional context and community intelligence to position each partnership for maximum ecosystem impact.
Effective BD at the partnership stage is 80% sourcing quality. By leading with ecosystem fit rather than chasing volume, each partnership carried genuine community relevance. The regional angle added specificity that generic BD pipelines miss.
A Web3 protocol with a growing product had stagnant social performance — low impressions, low reply rates, no content consistency. The account had an audience but wasn't activating it. CTA structure was absent. Posting cadence was reactive.
Rebuilt the content system from the ground up. Established a structured weekly cadence: educational content on Mondays, product updates mid-week, community activation threads on Fridays. Rewrote CTA copy to drive specific actions — replies, shares, link clicks — rather than passive consumption. Introduced impression tracking tied to content format to identify what the algorithm was surfacing.
Most Web3 social accounts post reactively. A predictable cadence trains both the algorithm and the audience. By anchoring each post to a specific CTA, every piece of content served a measurable purpose. Reply-baiting threads outperformed link posts by 3.4× on average — distribution shifted accordingly.
Seen enough? Let's talk expansion.
Start a ConversationA track record across community scale, partnership sourcing, and regional expansion.
The improvement came from one shift: replacing activity with architecture. Structured systems — cadence, CTA design, distribution sequencing — turn passive audiences into measurable outcomes.
Identify the highest-leverage entry points in the target market before any activation begins. For African markets, this means community density mapping, protocol penetration analysis, and identifying the 20% of users who drive 80% of ecosystem activity.
Define the message architecture that resonates with the target community — not generic Web3 language, but specific value propositions that connect to how African users engage with financial infrastructure and digital ecosystems. Positioning is set before a single post goes live.
Map distribution channels to audience density — organic social, partner amplification, community referral, and BD-sourced partnerships. Each channel is weighted by engagement rate, not follower count. Distribution runs in parallel, not in sequence.
Deploy structured community activation: onboarding flows, referral mechanics, content cadence, and event-based engagement loops. Each activation touchpoint is tied to a product action or measurable community outcome — not passive follower growth.
Track against defined growth metrics weekly. Identify underperforming distribution channels and reallocate. Engagement rate, community activation rate, and partnership pipeline velocity are the three core signals. Strategy adapts to data — not assumptions.
I'm a strong match for operators who need Africa-specific ecosystem expertise paired with a track record of scale.
You need regional BD, community infrastructure, and ecosystem sourcing. You don't have time to learn Africa from scratch. I do this specifically.
Hiring for Growth Lead, BD Operator, or Ecosystem Lead. You want proven community scale and verifiable metrics — not a theory or a pitch deck.
Building audience and ecosystem presence simultaneously. You need structured content systems and community activation — not guesswork or ad spend.
Not the right fit: vanity metrics projects, non-Web3 social media management, or short-term content gigs without strategic scope.
If you're entering African markets, hiring for an ecosystem or growth role, or building community infrastructure — reach out directly.
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